Copyright © 2021 The Nielsen Company (US), LLC. Corporate solution including all features. Viewership of NBC's coverage of the first full week of the Pyeongchang Winter Olympics was 16.9 percent less than the similar period for the 2014 Sochi Winter Olympics, according to … The total Chinese television audience for Olympics broadcasts on CCTV, China’s state broadcaster, was up by 45% on Saturday, August 9, the official start date of the Olympic Games — compared with TV viewing levels from just a few days before the Olympics began, according to Nielsen. (February 8, 2018). The following is a list of most watched television broadcasts in Canada based on average viewership of the broadcasts. Viewership for the current Olympics on NBC is down 24% compared to Sochi among viewers aged 18-49, the age demographic most coveted by advertisers. You need at least a Single Account to use this feature. Amount of Winter Olympics viewers plan to watch in the United States 2018 Preferred source for watching Winter Olympics U.S. 2018 Intended viewing habits for the Winter Olympics … First, overall TV viewership for the Summer Olympics and the World Cup are on par with each other. Which Winter Olympic sports gather the highest TV viewership? An estimated 2.1 billion viewers from 160 countries watched over 13 billion viewing hours during the 2002 Winter Olympics. This statistic is not included in your account. An estimated 56% of Olympic viewers are female, while 44% are male. All Rights Reserved. Olympic Winter Games PyeongChang 2018 GLOBAL BROADCAST AND AUDIENCE REPORT 4 1.92 billion 28 % of the world’s population Broadcast Performance Overview Total Audience Over quarter of the world population watched PyeongChang2018 broadcast coverage Note: 1.92 billion represents Total Audience Reach (TAR), TV and Online unique users. According to The Nielsen Company, the TV audience for the Winter Olympics is predominantly female, unlike the male-favored Super Bowl. Statista. As a Premium user you get access to background information and details about the release of this statistic. Primetime coverage of the Winter Olympics averaged a 10.1 rating and 17.8 million viewers on NBC, down 17% in ratings and 16% in viewership from 2014 (12.2, 21.3M) and down 27% in both measures from 2010 (13.8, 24.4M). Mongolia's team consisted of two cross-country skiers (one male and one female). For the 2016 Summer Olympics in Rio de Janeiro, NBC paid $1.2 billion, or 4 percent more than the previous summer games in London, but average U.S. prime-time competition viewership … Ratings data for Olympic Games telecasts from 1968 to 2006 — including ratings for opening and closing ceremonies and average ratings for each Olympics — are available below: The ideal entry-level account for individual users. "If You Could Afford It, Would You Want to Go See The Olympic Games in Person in Pyeongchang This Year or Not?. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). If you could afford it, would you want to go see the Olympic Games in person in PyeongChang this year or not? You need a Single Account for unlimited access. As with any television programming, viewership will vary significantly across segments of the population. On... Television viewing in the U.S. spiked by 17% during the Atlanta Summer Olympic Games in 1996, while TV viewing in Australia during the 2000 Sydney Summer Games jumped by 39%, according to a recent Nielsen report analyzing media trends from past Olympics. February 8, 2018. NBC brought in 16.2 million of those viewers… ", YouGov, If you could afford it, would you want to go see the Olympic Games in person in PyeongChang this year or not? New, Figures and insights about the advertising and media world, Industry Outlook The Gist: Although ratings waned as the Winter Olympics wore on, young audiences showed strong viewership for NBC. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook As soon as this statistic is updated, you will immediately be notified via e-mail. If you could afford it, would you want to go see the Olympic Games in person in PyeongChang this year or not? The Winter Olympics presents a unique opportunity for campaigns to connect with voters. Mongolia competed at the 2018 Winter Olympics in Pyeongchang, South Korea, from 9 to 25 February 2018. Gender. In contrast to the Super Bowl, the primetime Winter Olympic TV audience is predominantly female, according to an analysis of primetime Winter Olympic viewership data through February 21. You can only download this statistic as a Premium user. The statistic shows figures on the daily viewership of Rio 2016 Olympics in the United States. Fewer Than 20 Million For Winter Games, Primetime Olympic Low. Countries competing at the Winter Olympics 2018, by continent, Latin America & the Caribbean: athletes in 2018 Winter Games, by country, Sports at the Winter Olympics 2018, by type, Gold medals available at the Winter Olympics 2018, by sport, Weight of medals at the Winter Olympics 2018, by type, Employees at the Winter Olympics 2018 in PyeongChang, Winter Olympic Games in PyeongChang - predicted medal tally, Medal table for snowboard in the Winter Olympics 2018, by country, Medal table for figure skating in the Winter Olympics 2018, by country, Medal table for luge in the Winter Olympics 2018, by country, Medal table for bobsleigh in the Winter Olympics 2018, by country, Preference between Winter and Summer Olympics U.S. 2018, Favorite Winter Olympics events among adults in the United States 2018. In the era of Peak TV, it’s much-needed relief … https://www.statista.com/statistics/805476/winter-olympics-viewership-interest Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from, among respondents who indicated they plan to watch the Olympic Games, All-time medal table Winter Olympic Games 1924-2018, by country, All-time medal table for ice hockey in the Winter Olympics 2018, by country, Winter Olympic Games in PyeongChang 2018 final medal tally, Total medals won at the Winter Olympics by the United States 1924-2018. The Winter Olympic Games (French: Jeux olympiques d'hiver) is a major international multi-sport event held once every four years for sports practiced on snow and ice. Profit from additional features by authenticating your Admin account. The International Olympic Committee The IOC EB has seen an increase in female members from 21.4 per cent in 2017 to 30.8 per cent in 2018. As a Premium user you get access to the detailed source references and background information about this statistic. To keep pace with consumers, marketers must continually test new marketing channels and tactics to supplement and evolve their acquisition strategies. Then you can access your favorite statistics via the star in the header. And viewership among people ages 18 to 34 has fallen 32 percent. Please authenticate by going to "My account" → "Administration". The aim of the game for 2019 for marketers is to keep moving. Super Bowl viewership was almost the exact opposite, with its audience composed of 54% males and 46% females. Learn more about how Statista can support your business. This section shows statistics of the number of women on Executive Boards and decision-making positions at the IOC, in NOCs and in IFs. New, Everything you need to know about the industry development, Find studies from all around the internet. The Summer and Winter Olympic Games organized by the International Olympic Committee occur every four years. The 2018 Pyeongchang Winter Olympics are doing incredible ratings relative to everything else on TV. The Grey Cup has frequently been the most watched Canadian television broadcast of the year. Directly accessible data for 170 industries from 50 countries According to Sports Media Watch, through Friday, the Olympics had averaged a combined 22.2 million viewers in prime time, a 6% drop since 2014, for the lowest average since Turin in … The Olympics, alternating between the summer and winter games, provide a big media event every two years. YouGov. Thanks to data supplied by RepuCom, we have some insights as to what American television viewers will be watching and noticing during the 2014 Winter Olympics in Sochi. Mongolia's team consisted of two cross-country skiers (one male and one female). Chart. Statista, https://www.statista.com/statistics/805476/winter-olympics-viewership-interest/ (last visited March 09, 2021). Through February 21, an estimated 56% of Olympic viewers are female, while 44% are male. The Closing Ceremony was watched by 16.85 million viewers. This feature is limited to our corporate solutions. The average worldwide viewer watched 6 hr 15 min of coverage, while the viewers in the game's host county of the United States watched an average of 29 hours each. "If you could afford it, would you want to go see the Olympic Games in person in PyeongChang this year or not?." Sports fans who follow or watch the Olympics includes 35% of men and 32% of women. Ratings data for Olympic Games telecasts from 1968 to 2006 — including ratings for opening and closing ceremonies and average ratings for each Olympics — are available below: -Average Ratings: all Summer and Winter Olympics telecasts, broken out by daypart (3.36MB), -Ratings for Opening and Closing Ceremonies: Summer Olympics, -Ratings for Opening and Closing Ceremonies: Winter Olympics, https://www.nielsen.com/us/en/insights/article/2008/historical-tv-ratings-for-past-olympics/. The Summer Olympics, more popularly known as just The Olympics is a much bigger event with 204 countries participating as of 2012. Public awareness about the 2018 Winter Olympics U.S. Public awareness of selected Team USA Winter Olympians 2017, Amount of Winter Olympics viewers plan to watch in the United States 2018, Preferred source for watching Winter Olympics U.S. 2018, Intended viewing habits for the Winter Olympics U.S. 2018, Interest in seeing the 2018 Winter Olympics in person in the United States 2018, Number of events in the Winter Olympic Games 1924-2018, Number of participants Winter Olympic Games 2014, Number of participants Winter Olympic Games 1924-2014, Olympic Winter Games revenue for host cities, Number of torchbearers at the Winter Olympic Games 1952-2014, Distance covered by the Olympic Torch at the Winter Olympic Games 1952-2014, Olympic Winter Games: tickets available and sold 2018, Olympic Winter Games: percentage of tickets sold 2018, Winter Olympic Games total number of medals won by country 1924-2018, Medals won at the Winter Olympics by the United States 1924-2018, by type, Winter Olympic Games - most successful medalists 1924-2018, Global male figure skating Olympic medal winners 1908-2018, by country, Global female figure skating Olympic medal winners 1908-2018, by country, All-time medal table for biathlon in the Winter Olympics 2018, by country, Global TV audience/viewership of Olympic Winter Games 2010-2018, Countries and territories broadcasting the Olympic Winter Games 1956-2018, TV and digital audience reach by continent Winter Olympic Games 2014, Olympic Winter Games: number of host broadcast feed hours 2018, Olympic Winter Games: broadcast revenue 1960-2018, Olympic Winter Games: number of licensees 2018, Olympic Winter Games: revenue from tickets sales to OCOG 1988-2018, Brand value of the Winter Olympic Games 2012-2017, Favorite Winter Olympics events in the United States 2018, by gender, Favorite Winter Olympics events in Canada in 2018, Favorite Winter Olympics events in the U.S. 2018, by age, Amount of Winter Olympics viewers plan to watch in the United States 2018, by age, Public opinion on Team USA competing in Olympics in PyeongChang in the U.S. 2018, Public awareness about the 2018 Winter Olympics U.S. 2018, by age, Winter Olympics interest levels in Canada in 2018, Opinion on IOC's decision for PyeongChang as host for Winter Olympics U.S. 2018, Winter Olympics preferred ways of watching in Canada in 2018, Survey in Austria of assumed sponsors for the Winter Olympic Games 2018, Great Britain: number of medals won at Winter Olympics as of 2018, by sport, Medals won per million population at the Winter Olympics 2018, by nation, Great Britain: number of medals won at Winter Olympics from 1924-2018, Share of women in the winter Olympics 1924 to 2018, Winter Olympic Games application - budgets of candidate cities, Reasons for inter-Korean relations negative outlook after the Olympics 2018, Revenue of the live performance sector Queensland Australia 2017 by category, Most common reasons for participating in live music events Japan 2020, by gender, Women who seek out live event coverage on food in the U.S. in 2014, PyeongChang Olympics medal value for South Korea 2018, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre.
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